Chattanooga: Tennessee's Rising Star in Tourism

Edited by: Irina Davgaleva

Chattanooga, Tennessee, is enjoying a surge in tourism, playing a key role in the state's impressive economic growth. In 2024, Tennessee's tourism industry reached an unprecedented peak, with visitors contributing over $31 billion to the state's economy. This marks the fourth consecutive year of significant growth, a testament to the state's appeal.

Hamilton County, home to Chattanooga, is leading the charge, experiencing the highest growth in hotel room sales in Tennessee, surpassing both state and national averages. The upcoming addition of approximately 450 new hotel rooms in 2025 further underscores the increasing demand for this sought-after travel destination.

Chattanooga's unique attractions are a major draw. Rock City and Ruby Falls continue to captivate visitors from around the world. Rock City offers breathtaking panoramic views spanning seven states, while Ruby Falls boasts America's deepest underground waterfall. Adding to the allure, the Incline Railway provides an unforgettable experience, making Chattanooga a truly special place to visit.

In 2023, Hamilton County welcomed a remarkable 10.7 million visitors. A significant 77% of visitor spending directly supported local businesses, fueling the local economy. This spending helped sustain over 30,000 local jobs and generated more than $70 million in local tax revenue, benefiting the community.

Chattanooga is well-positioned to maintain its upward trajectory as a premier tourist destination. Its blend of natural beauty, historical landmarks, and distinctive experiences makes it a magnet for leisure and family travelers. The city's commitment to providing unique and memorable experiences ensures its continued prominence on the map for travelers seeking extraordinary adventures.

Sources

  • Travel And Tour World

  • Chattanooga Tourism Co. Press Room

  • The Pulse » Chattanooga's Arts & Entertainment Voice

  • 2025 Public Policy Agenda - Chattanooga Chamber of Commerce

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