Italy's food and wine tourism has reached a staggering €9 billion in the first four months of 2025. Food is now the top expense for tourists in Italy. It's also a major factor in choosing a travel destination.
Liguria offers a unique and authentic experience with its diverse landscape. The region combines the sea and land, olive groves and vineyards, and coastal and inland cuisine. Food becomes a narrative of the territory's identity.
Gianluca Boeri and Bruno Rivarossa highlight Liguria's strategic opportunity to enhance small villages, the coast, and the hinterland through food tourism. They emphasize experiences like olive oil and wine tours.
Liguria's olive oil heritage, featuring varieties like Taggiasca and Lavagnina, symbolizes Mediterranean rurality. Local wines such as Vermentino, Pigato, Rossese, and Ormeasco create flavorful itineraries. These routes combine tradition, quality, and agricultural hospitality.
The data from early 2025 confirms that food and wine are central to the Italian vacation experience. Liguria serves as a natural laboratory of authenticity. Each agricultural product tells a local story of manual skill, tradition, and environmental respect.
Liguria's contribution includes the Campagna Amica farm network and biodiversity-focused producers. Tasting experiences, olive mill tours, open wineries, and local markets promote a culture of conscious and engaging food consumption.
Davide Busca emphasizes the connection between territory and cuisine. He notes that Liguria's food reflects the biodiversity of sea and land. It connects producers, fishermen, and consumers, enhancing the region's food and tourism heritage.
Italy's food heritage is seeking UNESCO recognition as an Intangible Cultural Heritage. This initiative has support from over 81% of Italians. Liguria is a vibrant voice for an identity to discover, experience, taste, and celebrate.