While Jeddah recently hosted Formula One and music icons, many visitors discovered a hidden gem: the historic Al-Balad district. This old town, once neglected, is now experiencing a cultural revival.
Saudi Arabia's Vision 2030 aims to diversify the economy by boosting tourism. The restoration of Al-Balad is a key part of this plan, offering a glimpse into the city's rich heritage.
Al-Balad, meaning 'The Town' in Arabic, transports visitors to past centuries. Its unique Arabic-styled wooden architecture, with brown and blue hues, reflects Jeddah's coastal desert location.
Rossella, a visitor from Milan, praised the old city's beauty and distinctive architecture. Al-Balad's charm lies in its earthly tones and unique design.
UNESCO recognized Al-Balad as a World Heritage site in 2014. Since then, the government has expedited the restoration of approximately 650 buildings and revitalized local businesses.
Fadil Zahir, a barista born and raised in Al-Balad, notes the increasing number of tourists. The area is experiencing a surge in popularity.
UNESCO describes historic Jeddah as the only surviving urban ensemble of the Red Sea. Coral stone tower houses with Roshan balconies stand alongside ancient mosques.
Ahmed Alkhanbashi, a local businessman, reflects on the transformation. He sees the revitalization as a return to the city's original beauty.