Benin's Tourism Boom: Luxury Hotels and International Events Put Cotonou on the Map, Aiming for 2 Million Tourists by 2032

Cotonou, Benin, is experiencing a surge in economic and tourism activity, marked by the opening of the Sofitel Marina Hotel & Spa and the hosting of international events like the Choiseul Africa Summit. This momentum is part of Benin's broader strategy, initiated in 2016, to develop tourism as a key economic driver, with over €3 billion invested in the sector. The arrival of luxury hotels like Sofitel and the upcoming Hilton are seen as crucial for attracting high-profile decision-makers and boosting the country's appeal as a business and leisure destination. The government aims to attract 2 million tourists annually by 2032, focusing on improving infrastructure, including conference facilities, and promoting cultural events like the Vodun Days festival. This strategic investment in tourism and hospitality aims to position Benin as a competitive player in the West African market, offering a blend of business opportunities and cultural experiences.