Carnival Success: Olinda Generates $1.3 Billion via PIX, Rio Sees Crime Drop Thanks to Enhanced Security in 2025

Carnival celebrations in Brazil have proven to be a resounding success, both economically and in terms of public safety. Olinda's vibrant carnival attracted over 4 million revelers, generating an impressive R$1.3 billion (approximately $250 million USD) through PIX transactions alone. The city's hotel occupancy reached 99%, highlighting the event's popularity. However, amidst the festivities, a shooting incident injured seven people, prompting discussions about security measures. In Rio de Janeiro, authorities reported a significant decrease in crime rates during Carnival 2025, with pedestrian thefts down by 64%. This improvement is attributed to investments in technology and enhanced police integration, with 26,000 officers deployed across the state. Hotel occupancy in Rio reached 98.6%, rivaling the 2016 Olympics, and the city welcomed tourists from over 160 countries. The success of Rio's security measures sets a positive precedent for future events, including Lady Gaga's upcoming concert and next year's Carnival.