Vietnam Embraces AI and Revamps Tourism Promotion in Hanoi to Enhance Traveler Experiences and Attract Investment

Vietnam's tourism sector is undergoing a significant transformation, driven by artificial intelligence (AI) and strategic organizational changes. AI is being implemented to enhance operational efficiency, address labor shortages, and elevate customer satisfaction through personalized experiences like AI-powered chatbots and facial recognition. This focus on technology aligns with the growing demand for sustainable and eco-friendly travel options. In Hanoi, a new Information and Tourism Promotion Center has been established under the Department of Tourism. This center, reorganized from the former Investment, Trade, and Tourism Promotion Center, will focus on promoting Hanoi as a premier destination both domestically and internationally. Its objectives include developing the city's tourism brand, researching market trends, and attracting investment to boost tourism development. The center will also coordinate with regional and national tourism promotion efforts. Hanoi and Ho Chi Minh City have also been recognized as top destinations by TripAdvisor, further solidifying Vietnam's position as a leading travel hub. These initiatives signal Vietnam's commitment to leveraging innovation and strategic promotion to attract a broader range of travelers.