Guardiagrele Aims to Become a Top Wedding Destination with "Matrimonio nel Borgo" Project, Capitalizing on Italy's Booming Wedding Tourism

Guardiagrele, a charming Italian village, is setting its sights on becoming a premier wedding destination with the launch of "Matrimonio nel Borgo" (Wedding in the Village). This initiative, spearheaded by the Cultural Association Wedding Bureau, aims to attract couples from around the globe seeking a romantic and authentic Italian wedding experience.Italy's wedding tourism sector is booming, generating nearly a billion euros in 2024 alone, with an 11% increase in growth. More and more couples, particularly those from abroad, are choosing intimate celebrations in unique locations like historic villages and estates. Guardiagrele, with its rich history, breathtaking landscapes, and vibrant local culture, is perfectly positioned to capitalize on this trend.The "Matrimonio nel Borgo" project focuses on two key areas. First, it seeks to optimize the Civil Union office in collaboration with the Tourism Promotion office, providing comprehensive information and assistance to couples planning their wedding in the village. Second, it emphasizes the revival and promotion of local traditions, transforming them into immersive experiences for the wedding party and their guests.A recent meeting with local associations showcased the project and encouraged community involvement. The Wedding Bureau team initiated research into the village's wedding traditions, gathering written, oral, photographic, and video testimonies. The next step involves mapping local businesses, associations, and cultural organizations to create a comprehensive network of services for wedding tourism."The combination of iconic landscapes and local culture confirms that our territory is an ideal destination for weddings," says Mayor Donatello Di Prinzio. "Guardiagrele can become an authentic and desired destination for couples from all over the world. This project not only enhances our artistic and natural beauty but can also represent an important economic opportunity, creating new job opportunities for local operators."