Discover Senteluk: A New Gem in Lombok's Port Tourism
In the heart of Lombok, Indonesia, a new travel destination is emerging that promises to blend cultural richness with sustainable tourism. The recently inaugurated Desa Wisata Senteluk in the Batu Layar district of West Lombok is set to redefine the concept of port tourism, showcasing the beauty and potential of this stunning region.
The official launch took place at Tanjung Bias Beach, where PT Pelabuhan Indonesia (Persero), also known as Pelindo, signed a memorandum of understanding with local government officials. This collaboration aims to enhance tourism development in Senteluk, ensuring that it becomes a thriving destination for both local and international travelers.
According to Ihsanuddin Usman, Pelindo's Director of Human Resources and General Affairs, the development of Senteluk is part of the company’s commitment to social and environmental responsibility. The initiative seeks to create a balance between economic growth, social empowerment, and environmental preservation, all while supporting cruise ship tourism in the area.
As part of this initiative, various community empowerment programs have already been implemented. Local residents have received training in financial reporting and business management, particularly for small and micro enterprises. This focus on skill development is crucial for fostering a sustainable tourism economy.
In addition to community training, Pelindo is also investing in infrastructure improvements. Enhancements include the construction of an entrance arch, the development of scenic photo spots at Bukit Monceq, and renovations to public restrooms to ensure visitor comfort. These upgrades are designed to attract tourists and promote the region’s unique offerings.
Furthermore, Pelindo is championing educational tourism initiatives, such as the Trigona honey edu-tourism program, and is facilitating the digital transformation of Senteluk. This includes creating a dedicated website and enhancing the presence of the village on social media platforms, along with renovating the Tourist Information Center to better serve visitors.
As travelers seek authentic experiences that connect them with local cultures, Desa Wisata Senteluk stands out as a beacon of sustainable tourism in Lombok. With its commitment to community development and environmental stewardship, Senteluk is not just a destination; it’s a model for future tourism initiatives. Whether you are a casual vacationer or a seasoned explorer, Senteluk invites you to discover its charms and contribute to its growth.