A new study reveals a significant gap in how policymakers and the public discuss alcohol consumption. Researchers from several UK universities analyzed the language used in alcohol policies and compared it to how young adults talk about drinking.
The study, published in the journal Drug and Alcohol Review, found that policies often frame alcohol negatively, focusing on risks. In contrast, drinkers discuss both positive and negative emotional impacts, like happiness and guilt.
Researchers suggest that effective policies should consider the emotional and social aspects of drinking. This approach could lead to more meaningful conversations and interventions to reduce alcohol-related harm. This aligns with psychological theories that people drink for various reasons, including socializing and coping with emotions.
The World Cancer Research Fund (WCRF) is advocating for a National Alcohol Strategy in England. They are pushing for measures like improved labeling and marketing restrictions to reduce alcohol-related harm. The study highlights the need for policies that reflect the real-life experiences of drinkers.