Despite the ongoing geopolitical challenges, Ukrainians are increasingly investing in their pets. Reports from MasterZoo and other market analysts indicate a growing trend towards pet humanization, with owners willing to spend more on their animals' well-being.
While cats remain the most popular pets with approximately 7.6 million cats, followed by 4.9 million dogs, the pet market is seeing interesting trends. The Ukrainian pet market has shown steady growth despite difficult conditions since the start of the full-scale invasion. The market increased by 27% in 2023 and is expected to grow by 15% in 2024.
This growth is driven by several factors, including increased online sales of pet products and a focus on premium pet food. Local manufacturers are expanding their product ranges and export capabilities to meet domestic and international demand. The market is also shifting toward greater social responsibility, with initiatives focused on animal welfare becoming more prominent.