In the Basque Country, the greeting "¡Aupa!" [ˈawpa] is a colloquial expression used both to greet and to encourage. This four-letter word carries significant cultural weight and is a symbol of everyday speech in Euskadi, used in both Basque and colloquial Spanish.
Although it can also be heard in some areas of northern Spain, its constant and naturalized use in the Basque Country has made it a linguistic identity marker. Saying "¡Aupa!" when entering a shop, when passing a neighbor, or even to cheer on a football team is not only common; it is almost a social norm.
The etymology of "¡Aupa!" comes from the verb "aupatu," which means "to lift" or "to raise." This verb was commonly used to indicate an upward movement, especially when encouraging someone to get up or to carry something heavy. Over time, the energy associated with the act of lifting, of overcoming a challenge, was transferred to everyday life, becoming first a way of motivating someone and, later, an informal greeting full of affection. Thus, saying "¡Aupa!" today is like saying "I'm with you," "Cheer up," "Let's go for it," or simply "Hello," all in a single word.
Currently, "¡Aupa!" remains a living and current expression in Basque culture, reflecting the warmth and closeness of its inhabitants. Its use in various everyday contexts demonstrates its relevance and its ability to adapt to the communicative needs of Basque society.