How does media language influence public opinion? This question is explored by experts, focusing on how carefully chosen words in media can shape perceptions and attitudes [1, 2]. Media's role extends beyond delivering news; it subtly guides understanding and manages collective awareness [3, 4].
Media is not just a conveyor of events but a platform for shaping thoughts and opinions [1]. Media campaigns aim to understand various possibilities, presenting them as advisory insights [3]. The media can significantly transform public opinion by engaging with language and questions, while also documenting social information [2, 5].
Throughout history, media has successfully directed public opinion in politics, sports, and culture [3]. Media outlets can create a unified voice using tools like anticipating public interaction, building representations, and promoting value systems [4]. The media text is crucial due to its unique questions, influential forces, and involvement in diverse life aspects [2].
The media's role is significant in shaping meanings, simulating reality, and creating visions [3]. The media message is a tool that influences, builds, and guides beliefs [1, 5]. Media language is linked to political and geographical contexts, with countries using media to promote policies with specific terms [4].
Electronic media aims to influence and convince public opinion, building support for issues [2]. Examples include concepts from the Gulf War or the promotion of 'Arab Spring' [3]. Developing these concepts involves political elites and analysts who encourage belief and conviction [1, 4].