The automotive industry is experiencing a chromatic revolution, with consumers increasingly choosing colors that express personality and connection with nature. Earth tones, greens, purples, and lilacs are emerging as popular choices for 2025, reflecting a blend of style, well-being, and sustainability.
While traditional colors like black, white, silver, and gray still dominate the automotive fleet due to their timelessness and resale value, there is growing demand for unique colors. PPG's forecast for 2025 anticipates a balance between tradition and boldness, with vibrant tones allowing drivers to express their individuality.
Earthy colors convey a sense of comfort and balance, while greens are associated with environmental awareness. Purple tones offer originality and exclusivity. Consumers are also seeking personalization through matte, metallic, and pearlescent finishes, as well as fluorescent pigments that react to UV light for intense brightness.
This trend extends globally, with varying preferences based on regional culture and climate. In Brazil, earthy tones and soft shades like lavender and pastel green are particularly popular for SUVs and urban compact models. The automotive industry is rethinking its visual approach, with car color becoming an emotional, cultural, and environmental choice.