Canva has launched new LinkedIn video templates, designed to simplify the creation of engaging video content for the platform. This update aligns with LinkedIn's increasing emphasis on video, evidenced by a 36% year-over-year increase in video watch time and 1.4x more engagement compared to other formats.
The templates offer simple overlays, effects, and on-screen graphics tailored to LinkedIn's trending video themes.
Marketers can now seamlessly export Canva assets directly to their LinkedIn Ads account for campaign creation and promotion using the new LinkedIn Ads app for Canva.
LinkedIn is actively promoting video content, mirroring the short-form video trend popularized by TikTok with its own full-screen video feed.
These templates aim to help users leverage key LinkedIn video trends and drive higher engagement, though the risk of overuse and homogenization remains a consideration. Canva is expected to expand its template offerings over time.